Storytelling with impact and
empathy in mind
Holistic, empathy-led business development and digital marketing strategy for purpose-driven brands and businesses.
An ethos of care
With the rise of the digital age, the way we connect, communicate and consume has changed. Successful brands and business owners know that customers are no longer settling for just any product or service. Instead, they are investing in stories and the people behind them. With the advent of social media, customers are now looking for goods and services that they truly align with, that resonate with them on a deeper level-- making them feel as though they are part of a community or something bigger than themselves. At T.G. Consulting, we follow a human-centric approach. Living in our hyper-consumeristic society, it is not only important to us that our clients feel as though they can show up authentically and make an impact with their businesses, but that their customers feel truly valued, are treated with care, and are seen as more than just a metric or dollar sign.
Anyone can make a marketing campaign go viral, garnering endless likes and site click-throughs from a simple cookie-cutter digital marketing strategy. but vanity metrics and aesthetic branding alone are not what create real brand loyalty and true, lasting change. We believe that knowledge is power, and our ultimate goal is to help our clients make a difference with their products, services, and stories. Therefore, we do not just do the work for our clients. In order to help foster their confidence and creativity, we elect to collaborate instead; prioritizing mentorship and giving our clients the tools, resources, and guidance they need to be successful with or without us. With strategy and storytelling at the heart of what we do, at T.G. Consulting, we feel that it is imperative to not only teach our clients how to craft cogent marketing messages that sell but more importantly, how to create and run ethical and intentional businesses that truly embody their brand message and ethos.
Taryn Gilligan
(She/her/hers) is a business developer, digital marketing strategist, and creative entrepreneur based in Boston, Massachusetts. Over the past ten years, Gilligan has gone from blogger to freelancer to CEO. Through this unorthodox career path, she has garnered a myriad of unconventional skills in writing and design that have allowed her to turn her passions and dynamic experience into a full-time career while helping others do the same. She works with creatives, nonprofits, and purpose-driven businesses, helping them craft compelling brand stories, execute memorable marketing campaigns, and develop sustainable business strategies that not only elicit long-term growth but advocate for the highest good of the collective. She is also an abstract painter and academic researcher doing interdisciplinary work within the fields of digital and visual rhetoric and the digital humanities. Gilligan’s research areas include digital narratology, new media, multimodality, social justice, and empathy studies. Her research focuses specifically on the throughline between digital personal narratives, community formation, and transmedia sociopolitical movements. Gilligan strives to use her research and professional background in digital marketing to help others harness their voice and stories as a means of creating agency, fostering community, and raising collective consciousness.
Specialties
STORY
Digital Storytelling
Voice & Messaging Strategy
Copywriting
Brand & Product Naming
Social Media Content Creation
SEO Research & Optimization
Podcast & Video Scripts
Strategy
Business Development
Digital Marketing Strategy
Content Marketing
Influencer & Affiliate Marketing
Market Research & Analytics
Project Management
Investor & Public Relations
DESIGN
Branding
Art & Creative Direction
Package Design
Print Collateral
Illustration
Photo & Video Content
Social Media Templates
What we do
We are a digital marketing studio providing ethical and sustainable business and marketing solutions for creatives and purpose-driven brands looking to connect more deeply with their clients and communities through story-rich and empathy-led copywriting and branding.
How we work
Our ultimate goal is to help you make an impact. Our intentional, 1:1 mentorship-based process is designed to help connect our clients with their why and provide them with the tools, resources, and confidence they need to do more of what matters.
our approach
T.G Consulting grounds the creative process by making space for brands to show up not only as what they do but, more importantly, the stories they sell. Through our studio's custom tools and strategy-first approach, creative, customized solutions will be implemented to help you up-level your businesses and connect more deeply with your community.
